by William F. Reed, FASAE, CMP, Senior Vice President of Strategic Sales at Experient
To outsource or not to outsource? Chances are, if you are responsible for your organization’s meetings, conferences, tradeshows or events, you’ve probably asked yourself this very question at one time or another. The good news is–you’re not alone. In today’s busy climate, many corporations, associations and government agencies, finding themselves faced with overextended staffs and shrinking budgets, have re-examined their event strategies and turned to outsourcing for some or all of their event management needs.